An enormously effective technique to use when advertising your professional services or the products you are selling is by employing the very beneficial practice known as article marketing.
Article marketing articles are enclosed at the end of brief presentations concerning your business, and can be about a variety of topics: for example, the article could provide suggested solutions to actual problems; or the article could be a humorous opinion piece about everyday life; or the article could encompass any other subject that will interest and inform a reader about your business. If your business is an e-commerce site specialising in gaming consoles, your article could be about the latest games for sale, or about console usability etc. Either of the two topics are related to your business in a meaningful way; additionally, readers could also find value in reading your blog, which in turn will market your site to them.
There are various websites to which these articles can be submitted, and if you have built a database of your clientele’s emails, just send them an email that contains the article and a link to your personal site or professional site. The hope would be that over time your article will be syndicated on websites all over the World Wide Web.
The articles can usually be copied from one article submission site to the other provided that the content is yours, and you are not plagiarising someone else’s writing. There is a definite demand for content for websites, as new content is what keeps search engines coming back to your site, and with the plethora of website proprietors and e-zine publishers regularly looking for new, original content, there is a good chance that your article will be used on both, article directories as well as on a variety of other sites. To return to the e-commerce example, it also good practice to include a backlink to your site to boost your own rankings. A business like uPrice.co.za, for example, makes good use of quality content on relevant sites.
The more stimulating and enlightening an article is, the more people will read and enjoy it. Even if you don’t possess a great deal of experience in writing, there are attractive benefits that may convince you to give it a try:
- It could advance the way in which you communicate your thoughts on a subject.
- It will bring your website visibility.
- If it’s written well and relevant, it could actually help someone in need of advice.
- You can prove your knowledge in your professional areas.
Article publication implies that the majority of the content in the article is informative and of value, and that only a small portion of it is advertising. If article publishers don’t abide by this this rule, you will probably end up with something that is un-publishable. The promotion region of the article is usually situated at the end of that article, and is known as the “resource box”. Instead of placing many links to your website throughout an article, it is better to aim at producing an informative article that contains links to “further information” (i.e. your website) in the resource box. This is a better and more structured approach.
Articles are meant to advise a reader on a particular issue, and not merely coax the reader into visiting your site. In fact, if your article is well written and stimulating, a reader will likely choose to visit the site in your resource box in any case.
There are a variety of other options open to your use of articles if you are willing to part with some hard earned money. There are various publicity sites, ranked high in search engines that, for a fee, will publish your article on their site for a limited period of time. The fee is not exorbitant, and the site could improve your search engine rankings should you choose this route. If you feel that this is the way to go, then do your best to ensure the best possible quality, so good that your article can compete with the other articles on that site. An article reader will be able to see them all at the same time, and you will have to use some imagination in making him/her choose yours to read. If you have tried and you are not confident that you can produce the quality needed, you can always hire a professional.